Real Estate Sphere of Influence: Best Marketing & Referral Engine As a real estate agent, it’s vital to stay in touch with your database and build relationships with those in your real estate sphere of influence (SOI). Just consider a few of these statistics: 82% of all real estate transactions are

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Whether you’re new to real estate or you’ve been at it for a little while now, you’ve likely heard quite a bit about the importance of your “sphere,” “sphere of influence,” or “SOI.” Seasoned veterans have probably told you that marketing to your sphere of influence is integral to your business.

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As a real estate agent, your job is more than just showing people properties. You’re also a guide, especially for first-time home buyers will little market experience. When advising buyers, make sure to help them avoid these seven big mortgage- and financing-related mistakes. 1. They Shouldn't Change Jobs Suddenly. A big part

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If you stay up to date on all the latest customer service developments, you might have heard the term “customer engagement hub” before. If you haven’t, don’t worry! This article walks you through  both what the concept is and how best to implement it in a small- to mid-sized real

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Whether you are trying to build your brokerage or choose one to work for, understanding the best practices that support top brokerages successful. These six suggestions are based on the best practices of successful brokerages. Whether you’re a broker or an agent, keep them in mind when you are looking

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Since real estate agents essentially run their own businesses, they need to market themselves—their abilities, their expertise, their trustworthiness. That means carefully developing a personal brand, especially on social media. Not only is social media one of the first places a new lead will go for information about your real

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