Every real estate CRM is full of dead leads: leads that stopped responding, opted out of your services, or never responded in the first place. But these leads aren't as dead as you think! Here’s your short and sweet guide the follow-up tactics that bring these leads back to life. Don’t

READ MORE

A drip campaign is an underused, powerful marketing tool for real estate agents. Here's the short, quick guide to why you should be using them in your business. Let’s start with a definition: What Is a Drip Campaign? It’s a series of automated emails to certain subgroups within your contacts based on their

READ MORE

While social media posts, blog content, and listing advertisements are important to expanding a real estate agent's sphere of influence, it’s testimonials that really convince leads to buy and sell with you.   Why Do Testimonials Matter? Because they build trust. Buying or selling a home is a huge commitment, and clients want

READ MORE

Welcome to the inaugural post in ZipperAgent's CEO Success Series! This regular series explores how technology is changing the real estate business and how top-notch agents can profit from these changes.  I'm ZipperAgent's CEO, Depankar Neogi. I have decades of experience in cutting edge technology and the ways it reshapes older

READ MORE

Lead nurturing is about building relationships and establishing trust. In a lead nurturing campaign, your two paramount goals should be to: Create two-way conversation. Ensure that leads’ expectations are met. But how do you build a lead nurturing campaign that meets these goals? ZipperAgent’s 5 Golden Rules of Real Estate Lead

READ MORE

Most top-producing agents share these seven characteristics. Fortunately they are traits that everyone can learn to emulate. Do you have what it takes to build your business? 1. Their behavioral style gets things done. Top-producing agents are pragmatic, attentive high achievers who focus on building relationships. They: Move Past Rejection. Top-producing agents are willing

READ MORE